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No one has done a culture campaign like this before

No one has done a culture campaign like this before

13 Jul 2026 11 min read Source
We put six women engineers through a fashion shoot and filmed their real stories. About $2,200 reached 1.5 million. Why human wins now.
Coach or consultant: what is the difference, and which do you actually need

Coach or consultant: what is the difference, and which do you actually need

09 Jul 2026 6 min read Signal
A consultant solves the symptom. A coach finds the trigger. A founder on the catch-22 hire that exposed the difference between them.
How do you measure coaching? Start with the goals nobody wrote down

How do you measure coaching? Start with the goals nobody wrote down

08 Jul 2026 8 min read Signal
Most answers to how you measure coaching ROI are a spreadsheet or you cannot. Both miss it. Measure against the goals inside your goals.
How to pick the right business coach: fit and function

How to pick the right business coach: fit and function

07 Jul 2026 7 min read Signal
Stop shopping for a business coach. Pick the right one with two questions: do we fit, and does this coach serve the function I need now.
Should you hire a coach? Start with the part nobody questions

Should you hire a coach? Start with the part nobody questions

06 Jul 2026 7 min read Source
We coach the body without question and hesitate to coach the mind. A founder on the five coaches he keeps and what each one changed.
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